unique toronto venue Archives | Olive Photography

Sultry Industrial Garden Romance at The Jam Factory

Jam Factory Toronto only came into existence about a year ago, and already it has almost 100 bookings.
It’s no wonder – it’s got the raw brick and beam loft charm that Torontonians love.
The character of this place is unmistakeable. When you walk up the stairs that connect it to its downstairs neighbours, Merchants of Green Coffee, you know this place is the real deal – a historic site that has been given new life.

We had the pleasure of shooting in the Jam Factory during its ‘soft opening’ period. What struck us immediately about this Toronto loft venue was the distressed brick and natural light that added a warm and sensual quality to the shoot.
We had a general design idea for the shoot, but we let the amazing light streaming through – and the #vibes of our real couple models – dictate the, shall we say, ‘sexy’ mood.
And thus, the sultry romance theme was born.

Have a look through some highlights from this Jam Factory Toronto shoot, planned by June Bloom events. More about the shoot including the phenomenal team at the bottom of the post.

Artist Statement

This shoot at Toronto loft venue Jam Factory was foremost about the palpable fire between the couple, and the details played off the idea of a deeply romantic occasion.

We created the feel of timeless romance with the simplicity of nature brought indoors, candlelight and the chemistry between these two.

Our colour palette and design theme hones in on some of the latest trends, including handmade repurposed vintage choker, an off the shoulder dress and a focus on this year’s pantone colour of the year, Greenery.

The centrepiece, bouquet and feature wall are mostly foliage since it can indeed be breathtaking on its own.

The decor and styling included classic looks with a modern take – like the thatched ivy framing the ceremony space and a classic chignon undo that was slightly tousled.

The Team